Shopping is not named ‘merchandising therapy’ for no reason. It can cheer up an otherwise dull day by treating yourself to a new handbag or new tie. But, being savvy when spending to the key in a recession.

One of the first rules when it comes to budget marketing is psychological preparation. Remember you don’t have to sacrifice appearance when trying to save money. In fact the money conscious shopper will seek disclose the quality good – Continue reading →